Tim Hortons drip coffee will remain the same fabulous blend it has always been. But if you’re looking to take a pound of ground beans home, the options available to you just doubled.
Tim Hortons has, gasped, just introduced a new blend of coffee, for the first time in the company’s history.
The move to introduce choice in coffee is actually a charitable and strong business act, though.
The Partnership Blend.
For the past eight years, the company has been running The Tim Hortons Coffee Partnership, working with farmers in Guatemala, Honduras, Brazil and Colombia to bring their coffee to market at higher prices.
The new “partnership blend” coffee the company will begin selling this year, is sourced from those farmers.
“The new Tim Hortons Partnership Blend coffee is a unique formula, much different from Tim Hortons regular coffee blend. It’s still of medium body, balanced with subtle yet complex notes of cocoa and nuttiness,” the company said.
$1 from every purchase of a bag of the coffee will reportedly go to support the Tim Hortons Coffee Partnership.
Tim Hortons has been expanding aggressively in Canada and, while some analysts think Tim Hortons has saturated the Canadian market, an analysis of store locations reveals some weak spots in their market penetration.
Starbucks, meanwhile, has been focusing their market on urban areas and has effectively forced Tim Hortons out of dominance in most Canadian cities.
Coffee Partnership Infographic
